While reflecting about this holiday season and Christmas and Santa Claus I realized that there is no better marketer then Santa Claus. Lets break down what he does better than everyone and what we can learn and apply to our business or non-profits.
Need I say more the Good List and The Naughty List? He targets his customer base and only serves those that fit his target categories and spend no time and energy serving the Naughty List. We can all learn from this targeting to maximize our Return On Investments by targeting and choosing to serve only the best customers.
Before considering paying for advertising even if it is pay-per-click advertising you should make shore that you have a highly appealing site with all the up to date content that is out there. I would start by looking at other peoples websites, do a little surfing. You may even find like I do, that many sites out there are poorly built. I don’t mean the structure of it, but I see plenty of misspellings and improper grammar usage. Web sites with original content seem to look better than just carbon copy sites out there. Templates are easy to use but if you can fill them with original content and not just text it will definitely look better. The more your website can convert is the better that your pay-per-click advertising will do.
To get advanced targeting, you need ads that are going to be graded toward the people that care about your site. These are people that really would buy something that you are selling. One of the best ways to do this is with long tail keywords. Long Tail keywords are those 2 and 5-keyword phrases which are very specific to the product or service you are selling. Whenever someone uses a highly specific search phrase, they tend to be looking for exactly what you are selling and they are actually going to buy from you.
Give your customer the best possible deal conditions, sometimes you can offer him terms and conditions that he didn’t ask for, but if you do, you will win a new robust relation inside the organization, and definitely you will face less resistance when you start to close your sale.
Why? Well, I’m not disrespecting franchises or indeed franchisees, who are often very committed, hard-working people but the sort of financial Invest Your Money Wisely you can expect from a franchise are available from any respectable MLM home based business and you won’t be shackled with a huge outlay and all the pressures – including relationship pressures – that brings.
Another example of an ownership split; let’s say you find an investor willing to put down 20 percent as a down payment. In return, they get 20 percent of the cash flow from the property and, when and if sold, 20 percent of the profits.
The most important thing with savings and investment is to let them run their full course. This is the only way through which to receive the highest returns. When you cash them early, you will lose a lot of cash value. The payout for a tax free investment is tax deferred, meaning you will receive your minimum guaranteed amount plus bonuses in full.